Kisholoy Roy, Women in Indian Advertisements – Plots & Perspectives, (Lulu.com: 2017)

Authors

  • Diksha Shrivastava School of Liberal Studies, Pandit Deendayal Petroleum University, India.

Keywords:

Book Review, Advertising Industry, India

Abstract

Dr. Roy has classified the book into two sections viz. Perspectives & Plots. The perspectives section provides insight into advertisements and advertising. It tries to debunk various myths regarding advertisements by highlighting the ‘asset creating ability' of advertisements that ‘helps develop brands out of generic products.' Before advertising, marketers begin with correctly identifying the need gap and developing the products accordingly so as to cater to the requirements of customers. Advertising involves a scientific process that aims to inform consumers about product features and benefits before they make purchases.'

DOI: 10.5281/zenodo.3874181

Author Biography

  • Diksha Shrivastava, School of Liberal Studies, Pandit Deendayal Petroleum University, India.

    The author is an undergraduate student at the School of Liberal Studies, Pandit Deendayal Petroleum University, Gujarat, India

Downloads

Published

2019-12-31

How to Cite

Kisholoy Roy, Women in Indian Advertisements – Plots & Perspectives, (Lulu.com: 2017). (2019). Liberal Studies, 4(2), 253-255. https://ojs.indrastra.com/index.php/liberalstudies/article/view/49

Similar Articles

1-10 of 36

You may also start an advanced similarity search for this article.