Kisholoy Roy, Women in Indian Advertisements – Plots & Perspectives, (Lulu.com: 2017)

Abstract

Dr. Roy has classified the book into two sections viz. Perspectives & Plots. The perspectives section provides insight into advertisements and advertising. It tries to debunk various myths regarding advertisements by highlighting the ‘asset creating ability' of advertisements that ‘helps develop brands out of generic products.' Before advertising, marketers begin with correctly identifying the need gap and developing the products accordingly so as to cater to the requirements of customers. Advertising involves a scientific process that aims to inform consumers about product features and benefits before they make purchases.'

DOI: 10.5281/zenodo.3874181