Mobile Wallets Adoption by Younger Generation

With Reference to North Gujarat

Authors

  • Bhumika Patel Gujarat University, Gujarat, India
  • Ankita Mistri V. M. Patel College Of Management Studies, Ganpat University, Gujarat, India
  • Swati Dave Shree Narayana College of Commerce, Gujarat University, Gujarat, India.

DOI:

https://doi.org/10.5281/zenodo.11230124

Keywords:

Mobile Wallets, Multiple Regression Analysis, North Gujarat, UTAUT Model

Abstract

Mobile Wallets are the modern technology produced by mobile technology in India. With the UTAUT Model (Unified Theory of Acceptance and Use of Technology) into account, this study aims to determine the factors that influence people's real intentions to use mobile wallets. For the study, primary data was collected through a scheduled questionnaire from Mobile Wallet users aged between 18 to 30 years from North Gujarat. Primary data were processed and analysed through Multiple Regression Analysis. The findings of the research provide keen insides to the service provider, system developer, and government for policy formulation and better implications.

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Published

2023-12-31

Issue

Vol. 8 No. 3 (2023): September-December 2023

Section

Articles

License

Copyright (c) 2024 Liberal Studies

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Mobile Wallets Adoption by Younger Generation: With Reference to North Gujarat. (2023). Liberal Studies, 8(3), 457-472. https://doi.org/10.5281/zenodo.11230124